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Your expertise is real.
Your web presence should prove it.
Web Foundation™ is a done-for-you digital presence built for business owners, service providers, and consultants who are ready to stop being overlooked and start being chosen. Not a project that ends. An operation we run for you.
$1,050–$4,300 / month
Apply nowSound Familiar?
You're not losing opportunities because you lack expertise.
You're losing them because they can't find you, and because what shows up online doesn't reflect what it's really like working with you.
AI Search
The stranger asking AI who can help them can't find you.
Referrals
The podcast host Googling you before sending an invite can't verify you.
Word of Mouth
The referral who looks you up and expects to see what they heard, doesn't.
Comparison
The dream client comparing you to someone with half your experience picks them.
Speaking
The speaking opportunity goes to someone who looks more established, on paper.
Warm Leads
Prospects arrive cold, because your site does none of the trust building for you.
What This Is
Built as an operation, not a one-time build.
There is no template swap. No fixed scope that goes stale. We work on what's most alive. The foundation that gets you found, and the structure that gets you chosen once someone lands on your site.
Web Foundation™ isn't a platform you're handed. It's the operation I run for you. Built once, then adjusted every time the way people search, compare, and decide changes. You don't manage it. You don't relearn it every time Google or ChatGPT shifts. I do that, so you don't have to.
What We Don't Do
- Sell you a site, then sell you SEO as a separate line item later.
- Charge by keywords optimized and leave the research to you.
- Upsell answer engine optimization as if it's a different service.
- Template swaps or a DIY handoff. This is a delegate offer.
What I install
My 3 frameworks that make you visible 24/7/365.
Get Found Structure
Clear site architecture and content structure designed so people find you. By name, by service or location on Google, or by type of client on tools like ChatGPT.
Built-In Credibility
We build trust directly into your site. Your story, credentials, services, and positioning all working together so what people find matches what they heard.
Clear Authority
Before anything gets designed, we clarify your positioning, messaging, and structure, so anyone landing on your site understands who you help and why they should trust you.
I'm Elena!
your chief digital officer
I spent over 13 years climbing the corporate tech ladder, technician to technical writer to tech project manager to program manager. Then I was running Hulu's entire technology operations team. I helped scale the company from 18 million to 45 million subscribers, $3.5 billion to $10.7 billion in revenue, supporting a team of 60+ engineers building a foundation bulletproof enough to run at any scale, on any device, the moment it was needed.
For over a decade I made sure billion-dollar businesses never went invisible, never went down, never lost the trust of the people counting on them.
Now, I bring that same operational discipline to business owners who've already earned real trust in their work, but whose online presence just hasn't caught up yet.
The process
I'll take you from invisible to chosen consistently.
As your Chief Digital Officer, that means your website doesn't just get built, it runs on repeat. Planned, sequenced, and reviewed on a real cadence, instead of left to go stale after launch.
onboarding
A 90-minute session where I get to know you as a leader, your goals, and how you operate.
access
You share access to your existing assets, and that's the exact moment the clock starts ticking on everything ahead.
Week 1
I run your competitor analysis, then build the site map, page flows, and architecture. Together these build out your Clear Authoirty and Get Found Structure from the start.
Week 2
We move into positioning and copy, the words that support Built-In Credibility. Then I demo your homepage and walk you through the full strategy.
Week 3
Everything we demo gets built into a real, interactive site: every page built out and made fully functional, ready to work for you.
Week 4
Final testing across accessibility, browsers, and devices, mobile included. Nothing launches until it works everywhere your future clients will find you.
Month 1
Launch. We go live with the essentials wired directly into your sales process, ready to start working the moment it's public.
Month 2
I keep implementing your Get Found Structure and Clear Authority pages, informed by real competitor data. We look at where others win, and where you can take the lead.
Month 3
We build outward and amplify Built-In Credibility. Real case studies that read as client stories, plus thought leadership that keeps building your authority in the space.
Quarterly
We continuously plan and adjust. What's working, how the site's performing, how it fits your growth goals.
the transformation
You're not imagining it.
Something's actually missing.
BEFORE
- A site that sits online and waits, doing none of the trust building for you, so people leave before they ever see what you're capable of.
- SEO sold as a separate line item, right when you finally ask why no one's finding you.
- Charged by keywords, with the real research on what matters left for you to figure out alone.
- A foundation that goes stale the moment the project ends, so you're invisible again within the year.
AFTER
- A site built to actively build trust and convert, working for you 24 hours a day, so the right people choose you before you even say a word.
- Search and AI visibility built in from day one, never bolted on once you're already losing ground.
- One real operational partnership, not line-item billing for every piece of the work, so nothing gets nickel-and-dimed out of sight.
- A foundation that keeps growing quarter to quarter, so invisible never happens again.
Investment + Levels of support
Choose your depth of engagement.
Every tier includes the full Web Foundation build, with a minimum 12-month commitment across all three. The difference is planning frequency and how much of your operations we run alongside it.
Basic
$1,050 / month
- Web Foundation build, 4-week sprint
- SEO + AI search visibility (Google, ChatGPT, and beyond)
- Email support
Pro
$1,350 / month
Where most clients start
- Everything in Basic
- Includes asynchronous video support
- Quarterly strategy sessions that keep your foundation growing and adapting instead of going stale
Elite
$4,300 / month
- Everything in Pro
- Priority support
- Monthly performance reporting
- Up to 2 scheduled live support sessions
- Includes automation and integrations
- Embedded as a remote extension of your team.
real Client Results
What is possible with a strong web foundation.
Customers started calling · he stopped knocking on doors
Going door to door was killing his confidence. Jay's Web Foundation changed that. Today his company is known as a local industry leader.
fully booked with Higher-caliber clients · no more chasing payments
Andreh has 10+ years in business, but his site wasn't showing the real experience. Prospects now send payment without reminders.
50+ meetings booked · 25 proposals · 7 new clients
Jeff went viral on TikTok while recovering from unexpected surgery. His site had a place for the attention to land — it was built to convert.
First to rank in AI search, before any competitor
Martin launched a brand new business in a space no one understood yet. Now he shows up in AI overviews, ChatGPT, and Google. Clients call him directly.
Apply now
Let's get started!
Fill out the application below. I'll reach out within 2 business days with next steps.
let's Clarify things
Frequently asked questions
How much time do I need to spend with you?
Most clients end up spending about 3-4 hours with me in the first month, then about an hour a month thereafter. The program is designed for me to do the heavy lifting, and you to do approvals.
What about maintenance?
This is a done-for-you program, not a DIY or done-with-you. If you want this handled, built, optimized, and looked after, this is for you. I intentionally limit the program to 3 new clients per month because it is hands-on and requires my full attention. As part of the program we have ongoing support that is included.
Why is there a 12-month commitment?
To put it simply, the minimum commitments helps me mitigate the risk of someone cancelling before I'm compensated fairly. The basic program is fairly valued at +$12k. I don't like charging a set-up fee, and I don't want to charge the full investment up-front. This is partly because I'd rather build trust with you over time and use an agile approach on what's working as we go. At the same time, appearing in search and AI results does take time and I have noticed results are best with monthly aggregating content rather than a one-time bulk approach.
What happens after my 12-month commitment ends?
Once your minimum commitment is met, you roll into a simple month-to-month engagement at the same level of support, no new contract, no renegotiation. If you ever want to end things after that, you can. The website, the design, and the content are yours: keep working with me, or take it and do whatever you want with it, with or without me. I don't believe in holding anyone hostage to a website they no longer want my help with.
Who pays for hosting and my domain?
You do, and that's by design. You own them, not me. Your domain (through a registrar like GoDaddy) and your Webflow hosting are billed directly to you, separate from what you pay me, and you won't need either until we're actually ready to go live. Domain hosting prices vary on the demand for the url you want. Typically they cost around $10-20 for the first year and around $20-40 each year after. You will also need Webflow Premium it is currently priced at $39/month or $300/year. I'll guide you through both anyway: picking a registrar, avoiding the upsells they'll try to tack on, and setting hosting up correctly, so you're never paying for something you didn't actually need.
Do you have a guarantee or refund policy?
I want to be clear, I don't do refunds. My work is a custom service and I personally work with each client. Instead of a guarantee or refund policy, I promise to work to make sure you're genuinely happy. If something's not working for you, tell me as soon as you feel an ounce of friction. Our demos and quarterly planning sessions are real checkpoints, not a formality. If after clear communication it's still not the right fit, we figure out an off-ramp together because I do not want to hold anyone hostage to an agreement that doesn't feel mutual.
Why is this a monthly program?
After building websites for clients since 2022, I know what it takes to be found and chosen, and it's not a one-time cookie-cutter project. It takes consistent, specialized work. A designer can design something that looks nice, a developer can make sure the pages are built technically sound, an SEO agency can duct tape pages together to match your keywords.. But all of that is reactionary, "break and fixes". I build my Web Foundations, knowing what is needed at go-live, and what's needed next in order to appear when people search for you. And instead of upselling my Web Foundation clients to an SEO/AEO or whatever the next new tech is, I've created a program that runs operationally agile.
Why Webflow, and not WordPress or one of the new AI website builders?
Webflow gives my clients a real balance of security, flexibility, and room to grow: SSL certificates are included, 99.88% uptime, no plugin updates or vulnerabilities to manage. WordPress can be powerful, but it depends on constant updates, plugins, and hosting maintenance most business owners don't want to be responsible for. It's also one of the most targeted platforms for cyber attacks, simply because it's the most widely used, and most businesses running it never put real security practices in place. And the new AI website builders solve for speed, not strategy. They can generate something generic fast, but they don't diagnose what's actually missing in your positioning or structure, which is the whole reason a site gets found in the first place, by a person or an AI search result. I use my own custom AI throughout my process to support strategy and operations, but I don't let it replace the judgment that makes a site actually work for you.
What if I have a website, can you just fix it?
Most of the time it's best to rebuild completely. If your plant has root rot, you don't just trim the leaves, you need to take it out of the pot, and chage the soil. I work exclusively in Webflow because it's safe, secure, includes SSL certificates, there are no plug-in updates, no security vulnerabilities, and user access is straightforward. If you already have a site and require ongoing support, mention it in your application form.
I don't have my branding, copy, or a plan figured out yet. Can I still start?
It depends. Some people come in with a strong branding already. Others come in with pieces that still need to be clarified, refined, or built. Part of what I do is help you make sense of what's actually missing and what matters most first, not hand you a blank page and wish you luck. But if your visual brand changes drastically it could mean a lot of rework or revision. If you already have plans to sort that out in the future, it's best to fill out the application and mention that in the form.
What's it like actually working with you?
I only take on people I genuinely like, and if it doesn't feel like the right fit on either side, I won't it on. As a business owner myself, I understand competing priorities and hectic schedules firsthand, and I respect your time. My clients tell me it feels like I actually have their back, and that's true. I treat every business I work with like it's my own, and I'm genuinely proud of that. I expect the same consideration in return. As a progressive operations professional with over 13 years in tech, I adhere to a strict approval + roll-forward policy, and a clear meeting policy. I spent real time writing out my values on my About page, take a look if you want a fuller sense of how I work.