.png)
Your customers are searching.
They're not finding you.
A done-for-you website and search visibility build for California home and local service providers. One investment. One month. A web presence that works for you 24/7, gets you found and chosen on Google and AI.
Built in 4 weeks for $6,600.
Apply nowSound Familiar?
You're good at what you do. Your website doesn't show it.
You're losing jobs because people can't find you online, and when they do, what they see doesn't match the work you actually deliver.
Search
Someone searches your business name and you don't come up first. Your meta titles and descriptions are missing. Google and AI tools can't figure out what you do.
Reviews
Your reviews come in bursts, then go silent for months. That tells prospects you're inconsistent. There's no system reaching clients at the right moment.
Security
No SSL certificate means browsers flag your site as unsafe. You're essentially hidden. And it opens you to being targeted.
Speed
Your site loads slowly on mobile. People leave before they see your work. Google notices and buries you further.
Referrals
People hear about you through word of mouth, then look you up online. What they find doesn't match what they heard. Some of them never call.
Trust
People check you out before they call. Your site isn't doing that work for you, and they pick someone who looks more established online.
What you get
Built right, in 4 weeks, then handed off clean.
No template swap. No generic site that looks like everyone else in your industry. I build your web presence around what you actually do, who you serve, and the cities you operate in. The foundation that gets you found, and the structure that gets you chosen once someone lands on your site.
Web Foundation Build is a one-time investment. You get a complete, search-optimized web presence built in 4 weeks, tested across every device, and handed off to you. You own the site, the domain, and the content. If you want ongoing management after, we can talk about that. But the build stands on its own.
What We Don't Do
- Hand you a template site that looks like every other provider in your area.
- Charge you for SEO setup as a separate line item. Search and AI visibility are built into every page from the start.
- Build something, then disappear. I walk you through what was built and why before handoff.
- Hold your site hostage. You own your hosting, your domain and your content.
What I install
My 3 frameworks that make you visible 24/7/365.
Get Found Structure
Clear site architecture and content structure designed so people find you. By name, by service or location on Google, or by type of client on tools like ChatGPT.
Built-In Credibility
We build trust directly into your site. Your story, credentials, services, and positioning all working together so what people find matches what they heard.
Clear Authority
Before anything is built, I run your competitor analysis and learn how you actually work. From there I build the positioning and messaging that makes it obvious who you help and why you're the one to call.
I'm Elena!
your chief digital officer
I spent over 13 years climbing the corporate tech ladder, technician to technical writer to tech project manager to program manager. Then I was running Hulu's entire technology operations team. I helped scale the company from 18 million to 45 million subscribers, $3.5 billion to $10.7 billion in revenue, supporting a team of 60+ engineers building a foundation bulletproof enough to run at any scale, on any device, the moment it was needed.
For over a decade I made sure billion-dollar businesses never went invisible, never went down, never lost the trust of the people counting on them.
Now, I bring that same operational discipline to business owners who've already earned real trust in their work, but whose online presence just hasn't caught up yet.
The process
I'll take you from invisible to found in 4 weeks.
For one month, you get me as your Chief Digital Officer. I plan, review, and build your entire web presence with all three of my frameworks embedded from day one. Here's how the month breaks down.
onboarding
A 90-minute session where I get to know you as a leader, your goals, and how you operate.
access
You share access to your existing assets. That's the moment the clock starts.
Week 1
I run your competitor analysis, then build the site map, page flows, and architecture. This is where your Clear Authority and Get Found Structure take shape.
Week 2
We move into positioning and copy, the words that support your Built-In Credibility. Then, I demo your homepage and walk you through the full strategy.
Week 3
Everything we demo gets built into a real, interactive site. Every page, fully functional, with all three frameworks working together.
Week 4
Final testing across accessibility, browsers, and devices, mobile included. Nothing launches until it works everywhere your future clients will find you.
all in 1 month
We go live with the essentials wired directly into your sales process, so you start getting found and chosen the moment we launch.
What's next
Your site starts working for you as a digital asset 24/7. I walk you through everything that was built and why. You own the site, your domain, and the content. If you want ongoing operations management to keep it growing, we can talk about a monthly partnership. Either way, it's yours.
the transformation
You're not imagining it.
Something's actually missing.
BEFORE
- Your business name doesn't come up when someone searches it. No meta titles, no descriptions. Google and AI tools can't figure out what you do.
- No SSL certificate. Browsers flag your site as unsafe. You're essentially hidden online and vulnerable to being targeted.
- Reviews come in bursts, then silence. No system reaching clients at the happiest point of their customer journey.
- Your site loads slowly on mobile. People leave before they see your work. Referrals look you up and what they find doesn't match what they heard.
AFTER
- You show up first when someone searches your name, your service, or your city. On Google and on AI tools like ChatGPT.
- Secure, fast, professional. SSL included, mobile-first, tested on every device. Clients trust it before they call.
- One price, everything included. No separate SEO charge, no keyword upsell, no surprise line items after launch.
- What people find online matches what they heard about you. They call with confidence. You stop losing jobs to people with half your experience.
Investment
One price. Everything you need to start getting found and chosen.
Your digital infrastructure
Built in 4 weeks for $6,600
- Complete website: Home, About, Contact + Service pages
- Built-in SEO + AI search visibility on every page
- Mobile-first, tested on every device and browser
- Competitor analysis and positioning built in
- You own the site, the domain, and the content
- No monthly commitment required
real Client Results
What is possible with a strong web foundation.
Customers started calling · he stopped knocking on doors
Going door to door was killing his confidence. Jay's Web Foundation changed that. Today his company is known as a local industry leader.
fully booked with Higher-caliber clients · no more chasing payments
Andreh has 10+ years in business, but his site wasn't showing the real experience. Prospects now send payment without reminders.
50+ meetings booked · 25 proposals · 7 new clients
Jeff went viral on TikTok while recovering from unexpected surgery. His site had a place for the attention to land — it was built to convert.
First to rank in AI search, before any competitor
Martin launched a brand new business in a space no one understood yet. Now he shows up in AI overviews, ChatGPT, and Google. Clients call him directly.
Apply now
Let's get started!
Fill out the form below. I'll reach out within 2 business days to schedule a call.
let's Clarify things
Frequently asked questions
How much time do I need to spend with you?
Most clients spend about 3-4 hours with me during the project, spread across the 4 weeks. That covers our 90-minute onboarding, 1-2 demos, and the final walkthrough. I do the heavy lifting, you do approvals.
What about maintenance?
This is a done-for-you build, not a DIY or done-with-you. I handle the strategy, the structure, and the execution. I intentionally limit to 3 new clients per month because it is hands-on and requires my full attention. After handoff, you own everything and can manage it yourself or we can talk about what ongoing support looks like for you.
Why is this a one-time build and not a monthly program?
This offer is designed to get the foundation right. A complete web presence that works, is secure, and gets you found on Google and AI search. The natural next step is getting found and chosen on repeat, and scaling with your goals. I offer ongoing management for clients who want that, but the build stands on its own. You're not locked into anything.
Who owns the website after?
You do. The design, the content, the domain, and the hosting are all yours. I don't hold anyone hostage to a website they paid for. Keep working with me on a monthly basis, or take it and run. Your call.
Who pays for hosting and my domain?
You do, and that's by design. You own them, not me. Your domain (through a registrar like GoDaddy) and your Webflow hosting are billed directly to you, separate from what you pay me, and you won't need either until we're actually ready to go live. Domain hosting prices vary on the demand for the url you want. Typically they cost around $10-20 for the first year and around $20-40 each year after. You will also need Webflow Premium it is currently priced at $39/month or $300/year. Don't worry if you don't have these yet, I'll help guide you through: picking a registrar, avoiding the upsells they'll try to tack on, and setting hosting up correctly, so you're never paying for something you didn't actually need.
Do you have a refund policy?
Once payment is made and your onboarding session is scheduled, I allocate my schedule so I can give individual attention to each project. I want to be clear, I don't do refunds. My work is a custom service and I personally work with each client. Instead of a guarantee or refund policy, I promise to do my very best to make sure you're genuinely happy. I respond well to honest feedback. If something's not working for you, tell me clearly and as soon as you feel an ounce of friction so that I can take actions to adjust. Our demos and feedback loops are real checkpoints, not a formality.
Do you guarantee results?
I don't give blanket promises about results across industries and locations, because there are truly many variables involved like changes in algorithms and new features being built every day in tech. What I can guarantee is that I will build to best practice and am versed in up to date methods for optimal visibility. When clients compare before and after, typically they see +20-30% improvement in visibility and 20-50% increase in conversion rates over time.
Why Webflow, and not WordPress or one of the new AI website builders?
Webflow gives my clients a real balance of security, flexibility, and room to grow: SSL certificates are included, 99.88% uptime, no plugin updates or vulnerabilities to manage. WordPress can be powerful, but it depends on constant updates, plugins, and hosting maintenance most business owners don't want to be responsible for. It's also one of the most targeted platforms for cyber attacks, simply because it's the most widely used, and most businesses running it never put real security practices in place. On the other hand, the new AI website builders solve for speed, not strategy. They can generate something generic fast, quick and dirty. But they don't diagnose what's actually missing in your positioning or technical structure, which is the key element in getting found in the first place, by a person or a search result. I use my own custom AI throughout my process to support strategy and operations, but I don't let it replace the judgment that makes a site actually work for you.
What if I have a website, can you just fix it?
Most of the time it's best to rebuild completely. If your plant has root rot, you don't just trim the leaves, you need to take it out of the pot, and change the soil. It's similar for your website, if your first site wasn't built appropriately, it is usually best to rebuild it from the foundation.
I don't have my branding, copy, or a plan figured out yet. Can I still start?
It depends. Some people come in with a strong branding already. Others come in with pieces that still need to be clarified, refined, or built. Part of what I do is help you make sense of what's actually missing and what matters most first, not hand you a blank page and wish you luck. But if your visual brand changes drastically it could mean a lot of rework or revision. If you already have plans to sort that out in the future, it's best to fill out the application and mention that in the form so we can time things appropriately.
What's it like actually working with you?
I only take on people I genuinely like, and if it doesn't feel like the right fit on either side, I won't force it. As a business owner myself, I understand competing priorities and hectic schedules firsthand, and I respect your time. My clients tell me it feels like I actually have their back, and that's true. I treat every business I work with like it's my own, and I'm genuinely proud of that. I expect the same consideration in return. As a progressive operations professional with over 13 years in tech, I adhere to a strict approval + roll-forward policy, and a clear meeting policy. I spent real time writing out my values on my About page, take a look if you want a fuller sense of how I work.