5 cold calls a day to a niche nobody else was serving, here's how Ted stopped chasing and started being found.
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Meet my client
Ted Martinez had identified a niche that was genuinely underserved: expert witnesses. The engineers, doctors, and specialists that attorneys bring in when they need someone to help the court understand something highly technical.
These are credentialed professionals who need a digital presence that earns a lawyer's confidence quickly.
Ted had the skills and the vision to serve them. What he didn't have was the digital and social authority to be trusted fast enough.
He was making 5 cold calls a day, grinding through multiple conversations, and working hard at outreach that wasn't converting the way his work deserved.
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We partnered together
We audited Ted's online presence and identified exactly what was creating friction between him and the clients he was trying to reach.
Then, we built a strategy to position him as the credible, straight-shooting expert he already was in a way his specific niche could find and trust.
We solidified his LinkedIn presence and built a content strategy around his podcast, creating material that speaks directly to expert witnesses in helping them understand what it means to have a strong digital presence, why lawyers evaluate them online, and how to show up as the authority their credentials say they are.
Expert witnesses and even Lawyers discover his content, connect with his podcast, and arrive already trusting him before the first conversation.
The cold calling stopped. Monthly retainer clients followed. And with that stability in place, Ted has been able to expand his focus toward web design and SEO, the next chapter he had been working toward all along.
Are you ready to get found?
Fill out the form below or email elena@wisewebops.com "foundation" and I'll send you the details.