He told me he was going to post on TikTok. I'll be honest, I was a little skeptical, but it paid off!
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Meet my client
Jeffrey B. Hirsch is a branding expert, educator, and speaker with a career built at the highest levels. He has worked with world-class brands including Disney, Pepsi, Nestlé, Comcast, Taco Bell, Johnson & Johnson, and Anheuser-Busch, among many others. He is also a professor at USC.
At some point, he made a deliberate pivot: he wanted to take that level of expertise and bring it to small businesses, startups, and solo entrepreneurs who were trying to build a brand with real purpose but didn't have corporate budgets.
He had the credentials, but what he had been running on was a basic brochure website. It was adequate for existing clients, but not built to do anything when new attention arrived.
When he mentioned he was going to start posting on TikTok, I will be honest, I was a little skeptical.
TikTok has a specific demographic, and it wasn't an obvious fit for a seasoned consultant and USC professor.
But Jeff had a clear strategy: show up as himself, share his actual expertise, and let substance do the work.
"This was not the transactional type of experience I’ve had with most other people and companies I’ve hired in the past. It’s clear that you were on my side and wanted me to succeed."
We partnered together
We built Jeff's Web Foundation™ before any of that the TikTok attention arrived. We set him up with a professional email and connected his calendar to book directly, building the backend so inquiries had a clear path and a follow-up system.
We made sure anyone who landed on his site could immediately understand who he is, what he does, and what to do next. We launched in December, 2025.
On April 4th, a TikTok video took off. His phone started buzzing in a way he had never experienced.
He called me stunned: 'You won't believe this.' The viral moment hit a website that was ready for it.
Over 35 meetings booked from the video. Around 25 proposals sent. 7 new paying clients, from complete strangers on the internet to real consulting revenue.
He watched the calendar confirmations come in from a hospital bed, recovering from unexpected surgery.
The website didn't need him to be there, it was already working.
Are you ready to get found?
Fill out the form below or email elena@wisewebops.com "foundation" and I'll send you the details.