A CTO with 3 teams, 3 channels, zero coordination — until one strategy connected all of them.
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Meet my client
Daniel Goldberg is the founder of Monarch Web Solutions, a Shopify design, development, and optimization studio built for ecommerce brands who want to grow the right way.
He was working with a beauty care brand that had all the pieces in place: an SEO team, an email marketing team, and a social media team. But each team was operating in its own silo.
Content published on the website wasn't being supported by email. Social wasn't driving back to the right pages. The brand was investing across all three channels and getting a fraction of the return, because nobody had built the connective tissue between them.
Daniel came to us needing SEO strategy support, but what became clear quickly was that the deeper problem was operational. The fix wasn't just better keywords. It was getting three separate teams working as one.
"As a developer who focuses mostly on design, I don't have quite the depth of knowledge...so when I need someone with experience in SEO...I come to Elena"
We partnered together
We built a unified content and SEO strategy that gave all three teams a shared framework.
When something publishes on the website, the email team knows to support it, driving traffic to that product page or editorial piece. Social reinforces the same content, pushing audiences back to the site in a coordinated way.
Every piece of content now gets amplified across all three channels instead of living in isolation.
The result was both a marketing win and an operational one. Daniel was able to bring his client a clear internal workflow that aligned three separate teams around the same content calendar and goals.
He helped optimize not just the brand's search presence, but the way their entire tech organization communicates and executes — which is exactly the kind of strategic, cross-functional value that sets Monarch Web apart from a typical e-commerce development shop.
Are you ready to get found?
Fill out the form below or email elena@wisewebops.com "foundation" and I'll send you the details.