His calendar was packed with solopreneurs who wanted shortcuts. Here's how he niched down and started winning corporate clients.
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Meet my client
Edwin Jansen had no shortage of demand, his calendar was full of consultation calls. But the clients he was attracting were solopreneurs who wanted to do things themselves.
They weren't looking for a strategic implementation partner. They wanted shortcuts.
Edwin's actual expertise is something entirely different: partnering with business leaders and their teams to build custom AI systems and develop the habits that turn experimentation into real, lasting performance.
His goal is for every employee in an organization to become capable of directing AI to reinvent their own workflows. That's not a coaching session. That's organizational transformation.
But his clunky website, built in GoHighLevel by someone else, didn't communicate any of it and was attracting the wrong level of client entirely.
"I really appreciate and love how story is such a central element of what you build with."
We partnered together
We started with a Clarity Consulting session to get precise about who Edwin actually serves and what he genuinely does.
Then we built his Web Foundation™ on a platform he could own and control, with positioning that made a critical distinction unmistakably clear: Edwin is not a guru sharing prompts.
He is a strategic partner who trains people to direct AI themselves and builds real internal capability for organizations. The site now reflects the level of work he does with executive sessions, team workshops, custom AI systems, and a clear path from experimentation to performance.
The results shifted everything. Edwin stopped taking calls that weren't a fit.
He began attracting corporate and B2B clients, tech leadership, business leaders ready to build real AI infrastructure for their teams.
His web presence now does the qualification work before he ever gets on a call. Clients arrive already understanding the difference between what he offers and what everyone else is selling.
Are you ready to get found?
Fill out the form below or email elena@wisewebops.com "foundation" and I'll send you the details.