20+ years in business with 14,000 followers, but a Linkedin that looked like he was an employee.
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Meet my client
Ari Boyajian is the founder of ImageCube, a print operations company he grew from the ground up fulfilling orders out of his brother's backyard to serving clients across the United States.
Today, ImageCube partners with businesses and franchise operations to keep every printed touchpoint consistent and on-brand: office kits, menus, window decals, card stands, and signage across every location. He optimizes the entire print operation: right colors, right sizing, right materials. So that whether a company has one location or twenty, every one of them looks and feels the same.
But none of that story was on his LinkedIn. His profile read like a resume from someone applying for a job. No about section, job titles.
Nothing that positioned him as the founder, thought leader and expert he is. With over 14,000 connections he still wasn't attracting the right conversations.
We partnered together
We started with a Visible Authority Audit™ to identify exactly what was creating the gap between who Ari is and how he appeared online.
Then, we restructured his profile to make it immediately clear that he is a founder, a strategic partner, and an expert in print operations for growing businesses and franchise systems.
After, we rebuilt his LinkedIn presence through the Authentic Authority Engine™, we built a thought leadership content strategy around his real expertise: not just printing, but growth strategy, brand consistency across locations, and what it actually takes to scale a business that looks right everywhere it shows up.
The results were engagement and deeper connection with his existing network. His network began referring him naturally, because they finally had the words to explain what he does.
Long-term business partners in are reaching out directly. He shows up at industry expos and continues those conversations online, turning handshakes into lasting business relationships.
Ari is now recognized as a leader in the print space — not just someone who fulfills orders, but someone other founders turn to for how to grow.
Are you ready to get found?
Fill out the form below or email elena@wisewebops.com "foundation" and I'll send you the details.